Systems Builder & Strategic Operator
Systems Builder & Strategic Operator
I build the infrastructure that helps companies scale. Over the past 6 years, I’ve designed GTM systems, AI-enabled automation, operational processes, and data infrastructure that drive growth across global markets.
I build the infrastructure that helps companies scale. Over the past 6 years, I’ve designed GTM systems, AI-enabled automation, operational processes, and data infrastructure that drive growth across global markets.
About Me
Hello, I'm Tolu!
Revenue Operations & GTM Systems professional with a proven history of scaling business systems to drive growth and deliver sustained value across Europe, the Americas, APAC, and Africa.
My work combines systems thinking with technical execution. I don't just manage operations, I build the scalable operational systems and cross-functional infrastructure that accelerate business objectives. From optimizing service delivery to automating complex workflows, I focus on building systems that help high-growth teams move faster and surpass their targets.
Beyond the systems, I co-lead a vibrant community, HerSynergy Tribe, where ambition meets support. We aren't just a non-profit; we are a network of mid-to-senior level women across EMEA navigating the complexities of leadership together, equipping one another with the connections and confidence to rise.
Outside of building systems and community, you can find me on the tennis court, hosting friends, or practicing my French.
About Me
Hello, I'm Tolu!
Revenue Operations & GTM Systems professional with a proven history of scaling business systems to drive growth and deliver sustained value across Europe, the Americas, APAC, and Africa.
My work combines systems thinking with technical execution. I don't just manage operations, I build the scalable operational systems and cross-functional infrastructure that accelerate business objectives. From optimizing service delivery to automating complex workflows, I focus on building systems that help high-growth teams move faster and surpass their targets.
Beyond the systems, I co-head a vibrant community, HerSynergy Tribe, where ambition meets support. We aren't just a non-profit; we are a network of mid-to-senior level women across EMEA navigating the complexities of leadership together, equipping one another with the connections and confidence to rise.
Outside of building systems and community, you can find me on the tennis court, hosting friends, or practicing my French.
About Me
Hello, I'm Tolu!
Revenue & GTM Systems professional with a history of scaling business systems to drive growth and deliver value across Europe, the Americas, APAC, and Africa.
From optimizing service delivery to automating complex processes, I build the systems that high-growth teams need to scale faster and surpass their targets.
Beyond the systems, I co-head a network of mid-to-senior level women across EMEA navigating the complexities of leadership together.
Outside of building systems & community, you can find me on the tennis court, hosting friends, or practicing my French.
Projects
Projects
AI-Powered Inbound Lead Routing & Onboarding Engine
An AI-driven inbound orchestration engine that eliminates manual triage by instantly classifying emails, routing leads across 33 global markets, and automates retailer onboarding. It transforms a multi-day administrative bottleneck into a zero-touch pipeline.
Manual triage eliminated
100%
Markets auto routed
33
AI-Powered Inbound Lead Routing & Onboarding Engine
An AI-driven inbound orchestration engine that eliminates manual triage by instantly classifying emails, routing leads across 33 global markets, and automating retailer onboarding. It transforms a multi-day administrative bottleneck into a zero-touch pipeline.
Manual work eliminated
100%
Markets auto-routed
33
Multilingual Partner Onboarding
A "zero-touch" workflow that handles complex data entry across 10+ languages. Using Vision OCR and Python scripts, the system extracts contract data and uses RPA bots to auto-fill internal systems for client onboarding, removing humans from the loop.
Process Time
< 5 Mins
Manual Input
0
Multilingual Partner Onboarding
A "zero-touch" workflow that handles complex data entry across 10+ languages. Using Vision OCR and Python scripts, the system extracts contract data and uses RPA bots to auto-fill internal systems for client onboarding, removing humans from the loop.
Process Time
< 5 Mins
Manual Input
0
AI-Powered CRM Agent
An approval-gated Slack agent that translates natural language into secure CRM configuration changes built using Claude Code. This "zero-touch" AI automation that executes, approves, and audits CRM structural updates instantly directly from chat.
Turnaround Time
< 1 Min
CRM Compliance
100%
AI-Powered CRM Agent
An approval-gated Slack agent that translates natural language into secure CRM configuration changes built using Claude Code. This "zero-touch" AI automation that executes, approves, and audits CRM structural updates instantly directly from chat.
Turnaround Time
< 1 Min
CRM Compliance
100%
Revenue Operating System
A custom-built application on Replit to replace spreadsheet reporting. It merges live CRM data with Finance records from BigQuery into a single source of truth, featuring an AI Copilot that analyzes deal communications and forecasts revenue in real-time.
Data Latency
Real-time
Automation Level
100%
The Revenue Operating System
A custom-built application on Replit to replace spreadsheet reporting. It merges live CRM data with Finance records from BigQuery into a single source of truth, featuring an AI Copilot that analyzes deal communications and forecasts revenue in real-time.
Data Latency
Real-time
Automation Level
100%
Deal Desk Automation
An automated signing process designed to keep Sales reps inside the CRM. A single trigger in the CRM orchestrates the entire contract signing process via the Contract System; generation, sequential signing, and storage without Ops ever needing to intervene.
Turnaround
< 10 Mins
Win Rate
98%
Deal Desk Automation
An automated signing process designed to keep Sales reps inside the CRM. A single trigger in the CRM orchestrates the entire contract signing process via the Contract System; generation, sequential signing, and storage without Ops ever needing to intervene.
Turnaround
< 10 Mins
Win Rate
98%
Experience
Experience
Remote, Germany
Distribusion Technologies
2024 - Present
Revenue & GTM Operations Manager
Built an AI Agent browser extension called "DT Salesfie" using Claude Code. This extension orchestrates Salesforce, HubSpot, Granola, Slack, Confluence, Gmail, Google Calendar, and internal APIs to deliver real-time deal intelligence, automated meeting preparation and contextual revenue insights to Sales Reps.
Built an onboarding automation using n8n that lets partners self-onboard immediately after contract signing and due diligence, cutting setup time from 4 hours per partner onboarding to < 5 mins, without any human input.
Built an AI-powered agent leveraging Claude Code to review, execute and audit CRM configurations directly via team requests in Slack, saving 10+ hours spent weekly on manual CRM configuration and data exports.
Developed an automated post-sales proposal generation system using Zapier, Fireflies.ai, Gamma; converting all call transcripts into dynamic slide proposals, improving speed-to-close and BD follow-up consistency.
Accelerated the quote-to-cash cycle by engineering an end-to-end Zapier automation across the sales CRM, QuickBooks, and Airtable, resulting in instant invoice generation and 100% automated project handoffs upon payment.
Led Research & Development, as well as operational workstreams supporting an $80M Series C fundraise, driving cross-regional analysis across North America, LATAM, Europe, APAC, and MEA.
Built a deal desk automation using Zapier that reduced the contract turnaround time from 5 - 7 days to under 3 hours by, saving Sales reps ~20 hours monthly and accelerating revenue recognition.
Remote, Germany
Distribusion Technologies
2024 - Present
Revenue & GTM Operations Manager
Built an AI Agent browser extension called "DT Salesfie" using Claude Code. This extension orchestrates Salesforce, HubSpot, Granola, Slack, Confluence, Gmail, Google Calendar, and internal APIs to deliver real-time deal intelligence, automated meeting preparation and contextual revenue insights to Sales Reps.
Built an onboarding automation using n8n that lets partners self-onboard immediately after contract signing and due diligence, cutting setup time from 4 hours per partner onboarding to < 5 mins, without any human input.
Built an AI-powered agent leveraging Claude Code to review, execute and audit CRM configurations directly via team requests in Slack, saving 10+ hours spent weekly on manual CRM configuration and data exports.
Developed an automated post-sales proposal generation system using Zapier, Fireflies.ai, Gamma; converting all call transcripts into dynamic slide proposals, improving speed-to-close and BD follow-up consistency.
Accelerated the quote-to-cash cycle by engineering an end-to-end Zapier automation across the sales CRM, QuickBooks, and Airtable, resulting in instant invoice generation and 100% automated project handoffs upon payment.
Led Research & Development, as well as operational workstreams supporting an $80M Series C fundraise, driving cross-regional analysis across North America, LATAM, Europe, APAC, and MEA.
Built a deal desk automation using Zapier that reduced the contract turnaround time from 5 - 7 days to under 3 hours by, saving Sales reps ~20 hours monthly and accelerating revenue recognition.
Remote, Germany
Distribusion
2024 - Present
Revenue & GTM Operations Manager
Built an AI Agent browser extension called "DT Salesfie" using Claude Code. This extension orchestrates Salesforce, HubSpot, Granola, Slack, Confluence, Gmail, Google Calendar, and internal APIs to deliver real-time deal intelligence, automated meeting preparation and contextual revenue insights to Sales Reps.
Built an onboarding automation using n8n that lets partners self-onboard immediately after contract signing and due diligence, cutting setup time from 4 hours per partner onboarding to < 5 mins, without any human input.
Built an AI-powered agent leveraging Claude Code to review, execute and audit CRM configurations directly via team requests in Slack, saving 10+ hours spent weekly on manual CRM configuration and data exports.
Developed an automated post-sales proposal generation system using Zapier, Fireflies.ai, Gamma; converting all call transcripts into dynamic slide proposals, improving speed-to-close and BD follow-up consistency.
Accelerated the quote-to-cash cycle by engineering an end-to-end Zapier automation across the sales CRM, QuickBooks, and Airtable, resulting in instant invoice generation and 100% automated project handoffs upon payment.
Led Research & Development, as well as operational workstreams supporting an $80M Series C fundraise, driving cross-regional analysis across North America, LATAM, Europe, APAC, and MEA.
Built a deal desk automation using Zapier that reduced the contract turnaround time from 5 - 7 days to under 3 hours by, saving Sales reps ~20 hours monthly and accelerating revenue recognition.
Hybrid, MEA
Curacel AI
2023 - 2024
Business Operations Manager
Boosted operational efficiency by 25% across 6 regional teams by auditing all internal systems and implementing workflow changes that cut redundancies and improved team response time.
Owned the go-to-market strategy for new partner integrations across Africa and the Middle East, aligning product, sales, and ops teams to localize offerings and drive adoption.
Delivered market sizing and competitive analysis that influenced executive planning, resulting in a 15% budget realignment of the company toward high-growth segments.
Lagos, Nigeria
Curacel AI
2022 - 2023
Business Operations Specialist
Led user and market research across Kenya, Ghana, Uganda, United Arab Emirates, and Saudi Arabia, to inform go-to-market strategies.
Designed and rolled out SOPs across 7 departments, reducing process errors by 20% and increasing cross-functional alignment.
Improved operational performance by 25% QoQ by mapping and redesigning processes across all cross-functional teams.
Lagos, Nigeria
Risevest
2021 - 2022
Sales & User Operations Specialist
Contributed $13M AUM growth in 6 months by building and implementing B2B and B2C acquisition strategies using core market segmentation insights and strategic sales planning.
Conducted customer feedback analysis to inform product improvement and reduce support requests by 28%. Designed and managed CRM automation workflows, enhancing response time and reducing customer resolution backlog by 40%.
Created and implemented a series of interactive workshops for the customer support team, enhancing skills in conflict resolution and product knowledge; these sessions were attended by over 50 employees each month.
Lagos, Nigeria
Viathan Engineering
2019 - 2021
Fulfillment & Corporate Services Officer
Facilitated cross-functional collaboration between executive leadership, engineering, finance, and commercial teams to identify new sales and marketing strategies, leading to 35% revenue growth YoY.
Automated contract and onboarding processes, cutting administrative time by 45%, improving vendor and client satisfaction.
Introduced standardized internal documentation processes that reduced service delivery errors by 15%.
Skills
Skills
AI-Powered Automation
Revenue Operations
AI-Powered Automation
Revenue Operations
GTM Engineering
Revenue Operations
GTM Engineering
AI Automation
GTM Engineering
System Architecture
System Architecture
CRM Management
CRM Management
Workflow Design
Workflow Design
Data Analytics
Data Analytics
API Utilization
Agentic Systems
API Utilization
Revenue Modeling
Revenue Modeling
Sales Enablement
Sales Enablement
Sales Operations
Sales Operations
Agentic Systems
Agentic Systems
Process Optimization
API Utilization
Process Optimization
Project Management
Project Management
Stakeholder Engagement
Stakeholder Engagement
Financial Operations
Vibecoding
Vibecoding
